It is time for another Salesforce Marketing Cloud release in June, so we thought we would pick out some of the best features in the upcoming release. If you want the full June release notes they are available here.
Increase Email Open Rates with Einstein Send Time Optimization
With Einstein Engagement, over time Marketing Cloud can identify and determine the optimal time to send communications to a customer to increase the chances of them engaging with the emails they receive.
Store More Content and See Large Email Warning
Content builder now allows you to store more assets in folders and will now also warn you if your emails are too large to prevent from rendering issues when emails are deployed to customers.
This is a helpful new function as you are now made aware if emails exceed 102kb which is the size limit for Gmail, which clips emails if they are larger than this size.
Create and Share Journey Templates
Sharing is caring! Not only can you now you can template common journey structures that you use but you can also share these across business units. This new feature will make creating common marketing campaigns (that use journey builder) more efficient to get them into market as quick as you can with less time to produce than what it would normally be.
Track Message Changes with Mobile Audit Logging
Changes to mobile messages (MobileConnect, MobilePush, inbox and in-app messages) can now be tracked and who modifies a message is now noted in the Mobile Audit Log. This can be helpful to determine who last made changes to a Mobile message and can also be viewed in a running journey in the Mobile Activity.
This feature needs to be enabled by your Salesforce Marketing Cloud representative and may need to be added to your account at an additional cost.
View Push/SMS Message Activity Configuration Details in Journey Builder
Checking the details of Mobile activities in journey builder can now be viewed whilst a journey is in flight, you no longer need to stop a journey to see details about how what has been configured. The good news is, that once its released, you can view this for journeys that are running pre release.
Send Transactional SMS Messages via API
Much like emails, you can now have transactional SMS messages that are differentiated from your commercial SMS sends. This is useful to get information out to customers that is very important that is not for a marketing purpose. As SMS is a very upfront real time way to communicate, it will have better reach for urgent messages rather than a transactional email.